Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their data collection procedures. While it calls for a lot more technical knowledge than regular GTM and may introduce additional prices, it can lead to better accuracy and even more trustworthy data
Pixel monitoring utilizes a piece of code to sign up conversions on your web site. It's simple to establish and less prone to advertisement blockers.
1. A lot more accurate information
The conventional approach of tracking conversions on a web site, using pixels, is having trouble with changing internet browser privacy plans. This implies that the data being sent out to Google Ads, Facebook Manager and various other platforms is much less accurate than it must be.
Server-side monitoring is a much more secure choice that aids to bypass these limitations, as it's filled from your own domain and treated as first-party code, suggesting it's less most likely to be influenced by ad blockers or other safety measures. This offers extra accurate information and an extra full picture of user journeys across networks.
On top of that, this type of tracking allows companies to track conversions beyond the internet site, such as phone calls and in-store gos to, which can be tough for pixel-based monitoring. This adaptability offers online marketers much more ownership over the data they send, and makes it simpler to adhere to different data legislations. It's likewise a lot less susceptible to fraud, as it's harder for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and improve information before sending it to third-party analytics/advertising platforms. This boosts data completeness and precision, which can assist marketing professionals make more informed advertising and marketing choices.
Conventional pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can lead to data collection disturbances and incorrect outcomes. Server-side tracking allows businesses to bypass these constraints and provide precise, consistent information that is less prone to disturbance.
This type of monitoring also permits companies to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reputable for organizations looking for to adapt to these changes.
3. Less vulnerable to fraudulence
Server-side monitoring Android ad tracking tools enables companies to control information hauls prior to it gets to 3rd party endpoints, boosting protection and personal privacy. This is especially important as different web browsers and platforms progressively change how they manage cookies. As an example, in iphone 14, Safari will just provide first-party cookie data and will not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened outside of your internet site.
Additionally, server-side tracking allows you to catch individual data straight by yourself servers. This removes dependancy on 3rd parties, which can be susceptible to breaches and personal privacy offenses.
A server-side radar is a set of guidelines that informs your site's web server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate method that makes use of a little item of code on your website to accumulate data from customers.
4. Simpler to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser constraints. This indicates that information gathered by the website/app is first sent out to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of information management and offers organizations much more control over transmission, making it normally more trustworthy. Therefore, it's less prone to data difficulties brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by web browsers and ad blockers.